Our Team

The Practitioners Behind the Data

Local SEO is not a theoretical exercise. It is a daily battle for proximity signals, review velocity, and map pack real estate. We built this site because generic search advice actively harms local businesses. You don’t need a massive site audit to get your phone to ring. You need precise, localized execution.

Our team consists of active practitioners. We spend our days optimizing Google Business Profiles, tracking GeoGrid performance, and fixing broken NAP citations across hundreds of local directories. We watch businesses lose thousands of dollars in revenue because of a mismatched phone number on a secondary data aggregator.

We test strategies on real client accounts before we publish a single word.

Meet Our Lead Strategist

Chito Salamat, Head of Local Growth

Chito Salamat operates out of Aventura, Florida. He spent years in high-stakes business development and lead generation before focusing entirely on local search visibility. His background includes managing multilingual services and USCIS-certified translations. Managing those certified documents taught him exactly how precise, exact-match data drives official approvals.

He applies that same rigorous exact-match standard to NAP consistency across local directories. At mappackseoexpert.com, Chito bridges the gap between technical local SEO and actual revenue. He knows that a number one spot in the Map Pack is useless if it fails to convert searchers into paying customers.

Chito focuses on optimizing GBP Q&A sections, building citation consistency, and capturing featured snippets for diverse demographics. He tracks real-world friction. He understands the exact pain points of an HVAC contractor in Phoenix or a dental clinic in Miami. He designs the systems that push their physical locations closer to where their customers actually live.

Connect with Chito on LinkedIn.

The Research and Execution Team

Mateo Vargas, Proximity Analyst

Mateo runs our GeoGrid performance tracking and proximity signal analysis. He monitors algorithm shifts across 40 different local markets to identify exactly when Google adjusts its distance parameters. If a local ranking drops outside a two-mile radius, Mateo isolates the variable and tests the recovery protocol.

Priya Desai, Citation Specialist

Priya manages data aggregator submissions for our active case studies. She manually audits hundreds of directories to ensure exact match data. She specializes in hunting down and eliminating the duplicate listings that silently tank local rankings.

Marcus Thorne, Review Velocity Expert

Marcus designs review generation sequences for local contractors and service businesses. He tests SMS versus email outreach to find the exact timing that yields the highest conversion rate for authentic Google reviews. He tracks how review frequency impacts map pack stability over 90-day sprints.

Our Publishing Standards

We do not publish theory. If we write about a tactic, we have tested it on a live Google Business Profile within the last three months. We hold every piece of content to a strict operational standard.

• Real case data. We use actual rank positions, specific timeframes, and real industry verticals. We never use vague ranking claims.
• No algorithm guessing. We stick to documented Google guidelines and verifiable test results. We do not chase rumors.
• Manual verification. Every guide undergoes a peer review by an active local SEO practitioner. We check the steps. We verify the outcomes.

We actively state what we do not cover. We do not handle enterprise e-commerce SEO. We do not build massive affiliate link networks. We focus exclusively on local search visibility and map pack dominance.

Get In Touch

We want to hear about your specific Map Pack struggles. If you have a local SEO case study, a persistent ranking issue, or a suspended Google Business Profile, reach out to us.

We read every email. We respond within 48 hours. Send your data and your questions directly through our contact page, and a real practitioner will review your situation.